Friends of Friends was approached by Closed to create a documentary style content format. A concept published in episodes, that naturally embeds selected fashion collections in the daily lives and neighborhoods of international top creatives. 

The authentic in-the-moment portraits provide insights into creative mindsets and a multi-perspective, personal presentation of style and fashion pieces in an editorial context.

The concept supports digital visibility, credibility and the brand presence of Closed in global markets while keeping it intimate and human.

Services include idea and concept, research and casting, defining visual narratives, photography, editorials and social content published on Closed international website, its print magazine HARD COPY, the online-shop and social channels as well as Friends of Friends online magazine. 

All portrait content was customized and subsequently launched online, on all connected social media channels and in the Closed bi-monthly print magazine HARD COPY.